How to launch a product with Latitud Launch

Launching a new product anywhere in the world is all about getting traction: you can't have a successful launch without visibility and buy-in.

Latitud Launch is the go-to place for launching and discovering products in Latin America.

Keep reading for the step-by-step process of adding a product to the platform, and answers to all your questions!

What should I add to Latitud Launch?

Latitud Launch is for new products in Latin America. Apps, websites, APIs, tools, gadgets, or anything else that the community might find interesting is welcome!

What if I have an upgrade to an existing product?

Great! If your product isn't new, but you're building a new feature or releasing an updated version, go ahead and add it to Launch. Our community loves trying new things.

How do I have a successful launch?

1: Prepare your product assets

To add a product you'll need to create an account, then add the following details on the Add a Product page. It helps to have these prepared beforehand:

  1. Product Name: the name of the product
  2. Logo: the product's logo
  3. Tagline: something short and catchy that gets people's attention, like your product positioning (hint: check out existing products on Launch to get an idea of what works best)
  4. Description: a longer description of what the product does, who it is for and the story behind it
  5. Industry: the industry that the product serves (e.g. Fintech, EdTech, etc)
  6. Gallery: screenshots, demos, or any visual element that shows the product and its value. We recommend these assets to be 635px width by 380px height. They must be in .PNG, .JPG, or .GIF format.
  7. Creators: include the name's of the people who created the product. If you'd like, you can include a link to their Twitter, LinkedIn, or WhatsApp. When people see cool things on Launch, sometimes they want to reach out to the Creators.
  8. Launcher: the name of the person adding the product on Launch. If you'd like, include a Twitter, LinkedIn, or WhatsApp link. Launchers are people that know about the coolest new products in LATAM 😃

Here's an example of a good product post. It explains the product and shows it with images.

2: Add it!

Go to the Add a Product page and add your product.

Once a product is added, give us 24 hours to review the content and get it published on Launch. We'll send you an email once it's live.

3: Get the conversation started with comments

Once your product is live on Launch, go to your product's page and scroll down to the comments section. Add a comment to get the conversation started. You can also ask people who have used the product to add their comments about it there.

Comments are a great way to explain more about your product and answer questions. When people see how much others love your product, they're more likely to try it!

4: Share your product

Share your product with your team and network. This gets more traffic to your post, more upvotes, and more chances that people will check out your product.

How does my product reach the front page?

When someone likes a product, they upvote it. The more upvotes a product has, the higher it rises on the home page. Products that are higher on the home page generally get more traffic and attention since they're the first thing that Launch visitors see.

The best way to get upvotes is by building a product that people like. The second best is by sharing with those who may like it! If you already have customers or users that like your product, share it with them so they can send their upvote!

Conclusion

Your product may very well be the best of its kind, but launching it is about more than just quality: you need proper distribution channels.

Adding a product to Latitud Launch is a pretty straightforward process that lets you share the news not only with the Latitud community, but also with your own network.

No launch was ever magically successful by itself, so it's time to put in the work!

Still have questions?

Reach out to our team via launch@latitud.com and we'll be right on it!


How to launch a product on Latitud Launch 🚀

Launching a new product anywhere in the world is all about getting traction: you can't have a successful launch without visibility and buy-in.


Latitud Launch is the go-to place for launching and discovering products in Latin America.


Keep reading for the step-by-step process of adding a product to the platform, and answers to all your questions!

What should I add to Latitud Launch?

Latitud Launch is for new products in Latin America. Apps, websites, APIs, tools, gadgets, or anything else that the community might find interesting is welcome!

What if I have an upgrade to an existing product?

Great! If your product isn't new, but you're building a new feature or releasing an updated version, go ahead and add it to Launch. Our community loves trying new things.

How do I have a successful launch?

1: Prepare your product assets

To add a product you'll need to create an account, then add the following details on the Add a Product page. It helps to have these prepared beforehand:

  1. Product Name: the name of the product
  2. Logo: the product's logo
  3. Tagline: something short and catchy that gets people's attention, like your product positioning (hint: check out existing products on Launch to get an idea of what works best)
  4. Description: a longer description of what the product does, who it is for and the story behind it
  5. Industry: the industry that the product serves (e.g. Fintech, EdTech, etc)
  6. Gallery: screenshots, demos, or any visual element that shows the product and its value. We recommend these assets to be 635px width by 380px height. They must be in .PNG, .JPG, or .GIF format.
  7. Creators: include the name's of the people who created the product. If you'd like, you can include a link to their Twitter, LinkedIn, or WhatsApp. When people see cool things on Launch, sometimes they want to reach out to the Creators.
  8. Launcher: the name of the person adding the product on Launch. If you'd like, include a Twitter, LinkedIn, or WhatsApp link. Launchers are people that know about the coolest new products in LATAM 😃

Here's an example of a good product post. It explains the product and shows it with images.

2: Add it!

Go to the Add a Product page and add your product.

Once a product is added, give us 24 hours to review the content and get it published on Launch. We'll send you an email once it's live.

3: Get the conversation started with comments

Once your product is live on Launch, go to your product's page and scroll down to the comments section. Add a comment to get the conversation started. You can also ask people who have used the product to add their comments about it there.

Comments are a great way to explain more about your product and answer questions. When people see how much others love your product, they're more likely to try it!

4: Share your product

Share your product with your team and network. This gets more traffic to your post, more upvotes, and more chances that people will check out your product.

How does my product reach the front page?

When someone likes a product, they upvote it. The more upvotes a product has, the higher it rises on the home page. Products that are higher on the home page generally get more traffic and attention since they're the first thing that Launch visitors see.

The best way to get upvotes is by building a product that people like. The second best is by sharing with those who may like it! If you already have customers or users that like your product, share it with them so they can send their upvote!

Conclusion

Your product may very well be the best of its kind, but launching it is about more than just quality: you need proper distribution channels.

Adding a product to Latitud Launch is a pretty straightforward process that lets you share the news not only with the Latitud community, but also with your own network.

No launch was ever magically successful by itself, so it's time to put in the work!

Still have questions?

Reach out to our team via launch@latitud.com and we'll be right on it!